Liquor industry: keep up with the trend and maintain continuous growth
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2023-11-23 10:32
In 2020, the industry suffered from the impact of the epidemic, but throughout the year, the basic development trend of the industry has not changed - consumption upgrading and brand concentration are still the keywords of the industry. 分析与判断: 2020年复盘――疫情冲击下，消费升级继续、竞争分化明显
11-23
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2022-09-21 10:16
Observers pointed out that as an important platform for alcohol brand links at the C end, trendy media has always been at the forefront of the channel, has a high influence on consumer groups, and is an important bridge between alcohol brands and consumers, which is also the reason why many alcohol brands compete with trendy media.
09-21
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Is the "drinking" market coming? The industry believes that the liquor consumption season is coming
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2022-09-21 10:12
On September 20, the liquor sector rose by 1.31%, Yingjiagong wine, Golden seed wine, Kuaijishan, Yilit, Shede wine industry rose by more than 3%. In this regard, some industry observers said: the National Day sales are expected to rebound, and the mood of the alcohol sector has been repaired to a certain extent.
09-21
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The "atmosphere sense" of the consumption experience of liquor young state drinking is style
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2022-05-18 17:17
For a long time, Chinese people usually drink liquor in small groups, pay attention to interpersonal relationships and circle effects, and pursue the release of pressure and deepen feelings. However, young people tend to drink as a medium for interpersonal communication, in order to broaden their contacts and strengthen their social attributes. The main force of consumption in the traditional liquor market is the middle-aged group, but with the high-end of the main consumer group, young people will become the flag bearer of liquor consumption instead. More and more young people are familiar with and fall in love with the full and mellow aroma of liquor, as well as the deep and personalized quality expression. As young people, they pay attention to more than just taste, "atmosphere" and "style" are essential.
05-18
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Thousand yuan liquor into the mainstream high-end liquor "battlefield" white-hot
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Time:
2022-05-18 17:16
At the moment when the high-end of liquor comes roaring in, the liquor market has shifted from category competition to brand competition, the future head heat and high-end heat are overwhelming, the thousand yuan market entrants are numerous, the price of liquor is also rising, and the thousand yuan price has become a must-have place for all wine companies. Recently, the price benchmark of high-end wine in the front row has shown a significant upward trend, and the players in the back row have a new game position in the thousand yuan price battlefield. Moutai released its new strategic product Moutai 1935 in January this year; On April 14, Qinghua Lang will raise the factory price by 100 yuan, becoming the first famous wine product in the liquor industry with the factory price exceeding 1,000 yuan; It is understood that the current official retail price in the thousand yuan range of liquor has more than 20, strong flavor, fragrance, sauce flavor and other flavors have layout. Enterprises step up in the thousand yuan price belt to occupy the first place, the limited price space is crowded with complex products, these wine enterprises are all the way to catch up or run a game?
05-18
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