Liquor stocks ushered in a good start in June, and the news that a number of liquor companies have adjusted their prices has also received widespread attention.

According to the news released by the China Wine Association on May 31, the epidemic has not completely retreated, but the liquor industry has attracted a rising voice. According to its statistics, at least 4 wine companies have adjusted the price: Alcoholic wine will 52 degrees 500ml purple altar strategic price increased by 40 yuan/bottle; Xifeng wine a number of self-owned products all line price adjustment, including green bottle series factory price increased by 20%; The whole series of Maotai sauce wine products increased by 10% to 20%; Jiannanchun officially landed last year's price policy, 53 degrees glass fen, 42 degrees glass fen increased the terminal supply price and fare, Feitian Moutai also passed out the news of raising factory prices.

In terms of the price of the head wine enterprises, according to the research of analysts from Minsheng Securities, the price of 53 degrees flying Maotai (500ml) reached a high of 2400 yuan last week, and there was a correction of 30 to 50 yuan recently, and the price fluctuated near 2350 yuan to 2370 yuan, which has risen by at least 100 yuan/bottle compared with the approval price of 2200 yuan during the epidemic.

According to the Everbright Securities Research Report, since entering the second quarter of 2020, the approval price of the eighth generation of Wuliangye has risen steadily, and most areas have recovered to about 915-920 yuan, and the subsequent approval price continues to pick up.

For this wave of market warming and rising prices, the China Wine Association said that entering May, the domestic epidemic pressure gradually reduced, and many introduced policies to stimulate the economy and stimulate consumption, coupled with some remedial consumption, making the liquor industry also ushered in a wave of small upsurge in consumption. At the same time, after experiencing low expectations, the liquor industry ushered in a rebound. In addition, the off-season price, the peak season volume, has always been the "hidden rules" of the liquor industry. Layer upon layer of superimposed factors, so that liquor off-season is abnormal, and truly achieved "off-season is not light".

With the recovery of the market, the liquor sector also attracted a good start in the capital market in early June, Kweichow Moutai, Wuliangye in June 1 and 2 consecutive record stock prices, setting a record of the highest intraday 1427.90 yuan/share and 163.65 yuan/share. Even, Kweichow Moutai's intraday market value was once close to 1,800 billion yuan on June 2, briefly surpassing Industrial and Commercial Bank of China, ranking first in the two cities.

On June 3, Kweichow Moutai's share price fell slightly to 1,399.30 yuan/share, down 0.81% from the previous trading day, with a total market value of 1,757.8 billion yuan, which was exceeded by Industrial and Commercial Bank of China's 1,849.7 billion yuan.

Liquor companies also have a number of executives released positive comments.

In the recent Wuliangye shareholders' meeting, Wuliangye executive deputy general manager Zou Tao said that whether it is high-end products or mass products, Wuliangye has had a relatively obvious recovery since May, and the main brand's sales in May have reached more than 70% of the normal situation; And the moving pin of Jian Zhuangguang bottle wine also exceeded the level of the same period last year. The shareholders' meeting said that the first to walk out of the industry adjustment must be large enterprises, famous wine enterprises, Wuliangye this year's first quarter goal has exceeded expectations, and the goal of double-digit growth in 2020 can be achieved.

Gao Weidong, chairman of Moutai Group, said publicly during the "two sessions" that Moutai should ensure that the annual target tasks are "not reduced" on the basis of ensuring quality and safety, can be fast, and complete more and better tasks throughout the year.

However, Peng Yanyan, head of Greater China consumer goods industry at UBS Investment Research, pointed out that according to UBS's judgment, the situation of liquor companies in the second quarter (revenue and net profit) will be weak compared with the first quarter, mainly because dealers' enthusiasm for payment in the past few months is damaged because of the new coronavirus outbreak. Because liquor has a long sales chain, and the performance of liquor enterprises in the first quarter of this year reflects the sales situation before the Spring Festival, it has not yet reflected the impact of the new coronavirus epidemic.